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Mark Challinor
Managing director at g8wave, Board member at INMA

Media professional working over 20 years in print and digital media arenas. Experienced consultant and public speaker, having spoken at many conferences and seminars across the globe

Winner of 2008 European Golden Tie Newsmedia Award

Media marketing, managerial, promotions, new media, consultancy, compliance

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  • What do you think the future of mobile news is? Ad-funded mobile portals /apps or paid for news?5th WEEK

    Mark Challinor - Managing director at g8wave, Board member at INMA

    Mark ChallinorManaging director at g8wave, Board member at INMA

    27.01.10 at 08:32

    For what media companies are looking at, no better than take a view on what Rupert Murdoch is doing.

    Stung by the collapse in advertising revenue, Murdoch has declared that the era of a free-for-all in online news is over.

    \"Quality journalism is not cheap,\" said Murdoch. \"The digital revolution has opened many new and inexpensive distribution channels but it has not made content free. We intend to charge for all our news websites.\"

    The charging model will be extended to “red-top” tabloids such as the Sun and the News of the World. Murdoch said he was keen to capitalise on the popularity of celebrity stories: \"When we have a celebrity scoop, the number of hits we get now are astronomical.\" He accepted that there could be a need for furious litigation to prevent stories and photographs being copied elsewhere: \"We\'ll be asserting our copyright at every point.\"

    Among quality newspapers, Murdoch singled out the Daily Telegraph\'s run of stories about fraudulent MPs\' expenses (a huge editorial campaign here in the UK over many weeks), as an example of news for which consumers would be willing to pay, describing it as a \"great scoop\".

    Murdoch said change was inevitable: \"We\'re certainly satisfied that we can produce significant revenues from the sale of digital delivery of newspaper content.\"

    Murdoch\'s British newspapers suffered a 14% drop in year-end advertising revenue as the recession took its toll. Profits across News Corp\'s global newspaper division fell from $786m to $466m, so it needs to do something! And you can guess that once online is sorted, mobile will be next on the paid list. Mobile apps are v much en vogue presently but I expect people like Murdoch to experiment with differing models to see which monetises best!