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Mark Linder
Global Client Leader at WPP

http://www.linkedin.com/pub/0/6a5/b23

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  • With Facebook Mobile reaching up to 100 million users, where do you think mobile social networking is going?6th WEEK

    Mark Linder - Global Client Leader at WPP

    Mark LinderGlobal Client Leader at WPP

    07.02.10 at 11:34

    SN will be for many people the primary channel, not an add-on, and we won\'t delineate mobile from fixed as the experience becomes more seamless. SN is a stream that is part of so many activities, built into our basic transactions. Google search already has SN and maps with Latitude.

    What do you think the future of mobile news is? Ad-funded mobile portals /apps or paid for news?5th WEEK

    Mark Linder - Global Client Leader at WPP

    Mark LinderGlobal Client Leader at WPP

    26.01.10 at 13:05

    Both will succeed. The web is making us more connected -- and more tribal. As we become more tribal there is more value in niche news, opinion, and data. Our connected selves demand opinion and commentary to make sense of our rapidly changing world -- and the broader that is the better. Advertisers will support this -- they have always paid for adjacent eyeballs.

    What do you think about the recent backing of EA from developing apps for Android?50th WEEK

    Mark Linder - Global Client Leader at WPP

    Mark LinderGlobal Client Leader at WPP

    05.12.09 at 19:43

    The Android OS is not yet ready for serious gaming. This will change once user numbers get up, assuming Android OEM fragmentation is not an issue.
    Games won\'t make Android successful. If Android becomes successful, games will be successful.

    What do you think about the Google/Admob acquisition? What comes next?47th WEEK

    Mark Linder - Global Client Leader at WPP

    Mark LinderGlobal Client Leader at WPP

    10.11.09 at 14:26

    Google is in the front row. Their offer to the operators is the holy grail of mobile telcom -- access to advertising revenue. Their proposition is free for your customers, makes money for you. However, Microsoft is not to be underestimated with its advertising ecosystem, tie-up with Yahoo, etc. This is pressure on Apple, who does not have this, RIM, Nokia and others.

    What is the impact of google's entry in the navigation business?46th WEEK

    Mark Linder - Global Client Leader at WPP

    Mark LinderGlobal Client Leader at WPP

    08.11.09 at 23:31

    Google has transformed the model. Their offer is better than free. it will be free to the consumer, and Operators will make money from advertising. NavTeq research showed that contextual advertising is regarded as a service, not \"marketing\". Nokia/OVI will have to respond.

    Will mobile software licensec influence buying the next mobile device, and choosing the same platform?41th WEEK

    Mark Linder - Global Client Leader at WPP

    Mark LinderGlobal Client Leader at WPP

    04.10.09 at 11:18

    There will be a growing degree of lock-in in mobile device purchases, more by OS than device manufacturer. A user spends many hours and a lot of money customizing a smartphone/mobile computer, and a switch is expensive. We may see users adopting a PC replacement cycle for smartphone devices.

    Will operators only be „dumb pipes“? If so, when? 38th WEEK

    Mark Linder - Global Client Leader at WPP

    Mark LinderGlobal Client Leader at WPP

    13.09.09 at 11:40

    Aren\'t they already, to a large extent? However, this category does not display the consolidation of the PC category. There are too many forces at work and the users are so culturally different. Some operators will have enough line-of-sight and vision to innovate, and add value.

    What do you think about Nokia entering the netbook market?36th WEEK

    Mark Linder - Global Client Leader at WPP

    Mark LinderGlobal Client Leader at WPP

    28.08.09 at 11:19

    Nokia says it\'s a mini-laptop...the product is good. This will be successful if Nokia can show there are unmet expectations in (1) design and durability (2) backup and synch (3) battery life and (4) media playback. Each of these is a major issue. Backup is a latent cancer. The Booklet is the right choice if you are worried about any of these four.

    Should any phone manufacturer have declining / banning rights apart from legality from its appstores/marketplaces?33th WEEK

    Mark Linder - Global Client Leader at WPP

    Mark LinderGlobal Client Leader at WPP

    04.08.09 at 08:43

    Sure they can -- as long as they disclose their standards. Just as any bricks and mortar or online store can choose its inventory. But isn\'t our obsession with apps transient anyway? In the long run they will be overrun by the browser-as-platform.