With Facebook Mobile reaching up to 100 million users, where do you think mobile social networking is going?6th WEEK
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Ray AndersonCEO at Bango
07.02.10 at 11:35Everywhere!
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Mark LinderGlobal Client Leader at WPP
07.02.10 at 11:34SN will be for many people the primary channel, not an add-on, and we won\'t delineate mobile from fixed as the experience becomes more seamless. SN is a stream that is part of so many activities, built into our basic transactions. Google search already has SN and maps with Latitude.
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Jonathan MacDonaldManaging Director - JMA
03.02.10 at 13:43We are increasingly connected via mobile devices, so we are already socially networking. The \'reach\' of Facebook is nothing in comparison to that of those with mobile phones. Social network platforms which come and go periodically, will continue to move into predominant channels of communication. Whether they can monetise that is another question.
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Volker HirschCo-Founder, Blue Beck
03.02.10 at 11:22Social networking - whether on mobile or not - and social mobile interaction are not necessarily the same thing. On the former, it is natural that there will be an expansion of usage to existing networks from mobile devices (as there is an expansion of usage of mobile devices all over the place) but, on the latter, I think we will be seeing many different and original solutions to come. Early examples of what people are doing with augmented reality browsers (which only really makes sense on a mobile device) shows a small glimpse, little apps like FourSquare do, too. Mobile has a number of unique distinguishing factors (location-awareness being one of them) and it will be much, much more than a mere extension of \"ordinary\" online services.
I\'ll be speaking about this at a number of conferences this spring. Watch my Slideshare (http://slidershare.net/hirsch30) for copies of the presentations.
