HungryMobile.com

What do you think about the Google/Admob acquisition? What comes next?47th WEEK

Peggy Anne SalzFounder and Chief Analyst at MSearchGroove.com

11.11.09 at 12:32

Snapping up Admob sends a clear signal to the market: mobile is different and mobile advertising is hot. Will other investors follow like lemmings, kicking off a run on mobile companies and start-ups? The jury is out on that one. But what we should be asking ourselves is how this new realization that mobile is indeed different will likely impact the wider mobile Web. The advance of touchscreen devices, app stores and new advertising approaches/formats are all coming together in a new kind of interactive mobile Internet, a brave new place where new content, new experiences and even new mobile search services will set the bar.